WEB DEVELOPMENT

Scalable, robust, user-centric, and enterprise-grade web development solutions.

Awards logos: Clutch, acquisition international and Great Places to Work
Awards logos: Clutch, acquisition international and Great Places to Work

trusted by:

Client Logo: NeomClient logo: RemaxEurofound Client LogoClient logo: ThermoFisherClient logo: EYNOKIAClient logo: SageBNP ParibasClient Logo: NeomClient logo: RemaxEurofound Client LogoClient logo: ThermoFisherClient logo: EYClient Logo: Nokia
Client logo: SageBNP Paribas Client LogoClient Logo: NeomClient logo: RemaxEurofound Client LogoClient logo: ThermoFisherClient logo: EYClient Logo: Nokia
Client logo: SageBNP Paribas Client Logo

trusted by:

Client Logo: NeomClient logo: RemaxEurofound Client LogoClient logo: ThermoFisherClient logo: EYClient Logo: Nokia
Client logo: SageBNP Paribas Client LogoClient Logo: NeomClient logo: RemaxEurofound Client LogoClient logo: ThermoFisherClient logo: EYClient Logo: Nokia
Client logo: SageBNP Paribas Client Logo

+20

Industry sectors

78

Customer NPS score

99%

Recommendation rate

+300

Projects delivered

oursolutions

our
solutions

We specialise in AI-assisted website development to complex, AI-first web-based applications, helping clients strategically invest in digital capabilities to enhance their competitive advantage.

We provide the right tools and resources to guide you through the process of developing robust, AI-powered web solutions. Whether you are an enterprise scaling your online presence or enhancing your digital product capabilities with AI-driven features, our expert team ensures that every step is aligned with your strategic business goals.

Web application development service icon: desktop screen with cursor selecting a form.
web application
Mobile app development service icon: hand holding a smartphone with an app grid overlay.
MOBILE APPS
Software as a Service (SaaS) icon: cogs on a monitor.
SOFTWARE AS A 
SERVICE (SAAS)
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E-COMMERCE PLATFORMS
Marketplace development service icon: storefront with shopping cart for online store builds.
MARKETPLACES
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BUSINESS WEBSITES
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CONTENT MANAGEMENT sYSTEMS (CMS)
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LANDING PAGES
Web portals service icon: wireframe layout with content blocks and sidebar.
WEB PORTALS
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CUSTOM SOFTWARE
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ENTERPRISE SOFTWARE
API development icon with target and connected nodes, representing endpoints, integrations, and microservices.
API DEVELOPMENT
Web application development service icon: desktop screen with cursor selecting a form.

web
applications

Mobile app development service icon: hand holding a smartphone with an app grid overlay.

mobile apps

Software as a Service (SaaS) icon: cogs on a monitor.

software as a service
(saaS)

E-commerce monetisation service icon: shopping cart linked to a dollar symbol and nodes.

e-commerce
platforms

Marketplace development service icon: storefront with shopping cart for online store builds.

marketplaces

Business solutions service icon: team of people with a gear and an arrow towards revenue.

business websites

Content Management System service icon: settings cog and pencil inside a browser window.

content management websites (cms)

Icon of a webpage layout representing landing pages for digital marketing and lead generation.

landing pages

Web portals service icon: wireframe layout with content blocks and sidebar.

web portals

API development icon with target and connected nodes, representing endpoints, integrations, and microservices.

API
Development

Custom software development icon with adjustable sliders for tailored features and configurations.

custom
software

Enterprise software icon showing team collaboration around a central cog and workflow arrows.

Enterprise
Software

our
AI-FIRST APPROACH

ourAI-FIRST APPROACH

We leverage AI to automate repetitive coding, generate test cases, and optimise performance - reducing time to market while delivering robust, scalable web solutions.

Rapid Code Scaffolding

AI creates initial project structures quickly, shortening the setup phase.

Automated Test Generation

Repetitive test case creation is automated, improving coverage and reducing manual effort.

Intelligent Code Analysis

AI detects issues and inefficiencies early, ensuring high-quality, reliable web applications.

our aDp process

our
aDp process

Throughout the software lifecycle, we use the Agile Development Process - a set of agile software principles and practices that emphasise cooperation, flexibility, and continuous development - empowered by AI-assisted backlog prioritisation, predictive delivery optimisation, and intelligent code review. This approach allows teams to deliver AI-optimised, high-quality software in a timely and efficient manner. Consider agile methodology your software development GPS - enhanced by AI- providing guidance, navigation, and the ability to react to changes along the road.

The ADP ensures a well-organised approach, enables you to reduce time-to-market by up to 70%, and helps you manage technical debt through predictive analytics and automated testing.

Illustration of a person using a laptop with step-by-step forms on a screen, symbolising guided digital process.
backlog
1. product backlog
2. sprint backlog
3. sprint backlog

The product backlog is a list of business and project goals and contains what is forecasted to be developed by the development team, and maintained by the Product Owner. It is a living document, updated continuously, prioritized, and ordered by business value. It may also have product improvements, bugs, technical questions, and so on. Its purpose is mainly to have everything that is needed to reach the project’s Product Vision.

In this stage, we also create a sprint backlog, which is a list of tasks that need to be completed during each sprint. We prioritize the user stories for each sprint and ensure that the team knows what they need to work on.

With the sprint backlog in place, the development process finally starts - sprint execution. Working through the sprint backlog, and delivering small usable pieces of software frequently allows for continuous feedback and refinement, ensuring that the product is always on the right track.

BOOTSTRAP
1. briefing
2. high-level architecture
3. CI/CD workflow
4. Feature 0

In this stage, we put in place a briefing that includes the information gathered during the workshop with the team and stakeholders. It presents the vision and goals of the project and clarifies all necessary business requirements. This is also where an FAQ session relative to the nature of the project takes place.

The high-level architecture involves the development of the technical design, with the ideal balance between complexity and reach, This is where we identify external dependencies from third-party providers, such as Stripe, Facebook, Amazon, and so on.

We then start the CI/CD workflow which is the setup of the issue management tool, code repositories, continuous integration system, and development & staging environments. It’s followed by the setup of the code repo and automated test framework, the staging environment and production servers, as well as the continuous integration ecosystem (i.e. servers, deploy hooks, etc)/continuous deployment.

Finally, in Feature 0 we deliver the first meaningful feature: a homepage, a login screen, part of the first dashboard… This step ensures that there is something demonstrable with the perception of value at the end of the Bootstrap Phase.

wave 0
1. data model
2. Poc, mtp or mvp
3. viability assessment

With the Data Model, we provide the first baseline of the product’s evolutive data model. It identifies the main data entities and relationships and baselines the data sources and data stores (i.e. relational databases, document data stores, etc.). This step also consists of iterating the product concept and designing the first version of the data model.

Here’s when we present the Proof Of Concept (PoC), Minimal Testable Product (MTP), or Minimal Viable Product (MVP), and we deliver and deploy the first version of the product - even if that version is the implementation of a concept. This helps mitigate technical risks and test the main business premises for developing a market-ready version of the product through a viability assessment.

wave in
1. production increments
2. wave retrospective reviews

On the production increments step, we review technical and business risks and the impact of the PoC, MTP, or MVP on the initial premises or Wave 0. Here, we also identify reusable components from Wave 0 to Wave 1 (i.e. often PoCs are not reusable). This helps gather feedback about the first integrated model and assesses the product's viability before moving to Wave 1.

Finally, the wave retrospective reviews the product state, evaluates wave success against business goals, and identifies improvements. We then design goals for the next wave & prioritize features. Doing this allows the team to analyze the work that has been done in previous sprints and plan consciously what should be the next mountain to climb.

NEED A QUOTE FOR YOUR PROJECT?

Our team of business developers and project managers can help you to clarify any questions you have related. Feel free to chat with us anytime and get a quote for your project.

Don’t take our word for it, see what our clients say

Don’t take our word for it,
see what our clients say

Ecolibrium logo
5.0
Rating stars
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The team was very easy to work with and very communicative."
Priya Krishnan
Head of Strategic Initiatives, Ecolibrium
Eurofound logo
5.0
Rating stars
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They were very flexible and adapted to our means of communications."
Maria Josefa Perez Barral
IT Project Assistant, Eurofound
Confinze logo
5.0
Rating stars
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Their framework is super unique and something I haven't seen before."
Mathias Storm Mouritsen
Head of Product, Confinze ApS
Confinze logo
5.0
Rating stars
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The web developer delivered a really high quality video conferencing system within a very short period of time.”
Liam Hindson
Founder & Owner, TeachTutti Ltd
Confinze logo
5.0
Rating stars
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The people at Imaginary Cloud were both professional and organized."
Alex Algard
Fund Manager, Online Awareness Initiative
Confinze logo
5.0
Rating stars
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Imaginary Cloud is very committed to their work and timely delivery.”
Richard Surendrakumar
Head of Product, FarmLink Marketing Solutions
Confinze logo
5.0
Rating stars
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Imaginary Cloud is a very serious software agency with a positive attitude and good skill set."
Xavier Anguera
Co-Founder & CTO, ELSA, Corp.
Confinze logo
5.0
Rating stars
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This is the best work we’ve gotten from a provider so far, and we’ve worked with many over the years.”
João Santos
CEO & Founder, Learninghubz
Confinze logo
5.0
Rating stars
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They have a very good approach to the design of everything that is related with the graphical interface and the UX.”
Luís Pedro
CEO, Oligo Swiss Fund Services
Confinze logo
5.0
Rating stars
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Imaginary Cloud has a strong ability to solve problems, and they present a solution in a short timeframe."
Artur Carvalho
Owner & CEO, Topgim, Lda.
Confinze logo
5.0
Rating stars
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They’re equally as capable as some of the biggest development names out there.”
Chris Lamberton
Strategy Director, TrustPortal Solutions
Confinze logo
5.0
Rating stars
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The team, deliverables, and overall experience have all been fantastic— I couldn’t ask for anything more."
Miguel Costa Santos
CEO, Globsurveys
Confinze logo
5.0
Rating stars
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It's been a great addition to our store."
Ellie David
Manager, 1.00 Plus Super Store
Confinze logo
5.0
Rating stars
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I'm impressed with their very deep expertise, transparency, and very talented people."
Simone Rigoni
CEO, Tep Wireless
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We ARE a WebFLOW ENTERPRISE PARTNER

Enterprise Partner badge2023 Top Webflow Clutch badge

Besides being a software & web application development company, we are also a digital incubator. As a Webflow-endorsed partner, we are constantly looking for fresh and intuitive ways to stimulate the metamorphosis of both new and existing digital projects. From technology to healthcare, finance to travel, we help clients for various industries grow their digital presence through Webflow.

webflow professional partner badge

We ARE a WebFLOW ENTERPRISE PARTNER

Enterprise Partner badge2023 Top Webflow Clutch badge

Besides being a software & web application development company, we are also a digital incubator. As a Webflow-endorsed partner, we are constantly looking for fresh and intuitive ways to stimulate the metamorphosis of both new and existing digital projects. From technology to healthcare, finance to travel, we help clients for various industries grow their digital presence through Webflow.

webflow professional partner badge

OUR webflow POST LAUNCH SUPPORT

We get your software live, then provide ongoing AI-informed website support to keep it secure, optimised, and future-ready. From performance tuning and bug fixes to new features or full design refreshes, our flexible Webflow maintenance packages keep your site performing at its best.

CHECK OUT OUR POST LAUNCH SUPPORT

essential

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Updates on the webflow account and website

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Analytics tracking and reporting

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Fix security vulnerabilities

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Resolve errors

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Optimize performance

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SEO Audit on the content and optimization

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User experience (UX) analysis and improvements

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Improve scalability

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Conduct A/B testing

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Conversion optimization

improvement

check icon (active)

Updates on the webflow account and website

check icon (active)

Analytics tracking and reporting

check icon (active)

Fix security vulnerabilities

check icon (active)

Resolve errors

check icon (active)

Optimize performance

check icon (active)

SEO Audit on the content and optimization

check icon (active)

User experience (UX) analysis and improvements

check icon (inactive)

Improve scalability

check icon (inactive)

Conduct A/B testing

check icon (inactive)

Conversion optimization

growth

check icon (active)

Updates on the webflow account and website

check icon (active)

Analytics tracking and reporting

check icon (active)

Fix security vulnerabilities

check icon (active)

Resolve errors

check icon (active)

Optimize performance

check icon (active)

SEO Audit on the content and optimization

check icon (active)

User experience (UX) analysis and improvements

check icon (active)

Improve scalability

check icon (active)

Conduct A/B testing

check icon (active)

Conversion optimization

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DEVELOP TRULY UNIQUE
WEB EXPERIENCES

Build user-centric websites, intelligent web solutions, and custom AI-first applications using our unique development processes and our skilled team of developers, designers, and AI specialists.

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GET VALUABLE INSIGHTS

Our specialized web design and development team will advise you the best framework suitable for your project, build a roadmap with prioritized features and set deadlines.

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A PRODUCT READY TO LAUNCH

Get an outstanding, responsive digital product 2x faster and ready to be tested by your users.

Clock and dollar icon with arrows representing reducing time and costs in business processes.
REDUCE UP TO 60% on COSTS

Our Agile Development Process lets you plan and manage realistic schedules, saving you time, and redesigning costs - save up 60% on development costs.

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FOCUS ON YOUR BUSINESS GOALS

Our specialized professionals will advise you the best framework suitable for your project, create a roadmap with prioritized features and set deadlines.

WE ARE AN AWARD-WINNING COMPANY

Influencer Marketing Hub, 2023

TOP WEB DEVELOPMENT AGENCIES

Influencer Marketing Hub, 2023

Clutch Top B2B COMPANY UNITED KINGDOM 2023 badge

Top B2B Company UK

Clutch, 2023

2022 Global Excellence Awards badge

Global Excellence Awards

Acquisition Int., 2022

We are aglobal partner in over 80 countries

Bridging borders, serving clients in over 80 countries worldwide.

United States of America map

united states

Europe map

europe

Middle East map

middle east

World map

rest of the world

PROJECTS
SUCCESSFULLY DELIVERED

Since 2010, we’ve delivered more than 300 web, software and mobile application services.

your
team

yourteam

With a recommendation rate of 99%, Imaginary Cloud has over 100 passionate, EU-based professionals that align your business goals with the latest tech solutions.

Recognised for working with processes that guarantee a high-quality delivery, our team of web developers, designers, project managers and data scientists have the technical expertise, creativity, and vision to create beautiful, smart web and app software products.

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Software Developer blue icon.

DEVELOPERS

From React, Flask, Django to Node and Ruby on Rails developers, we have a great talent-pool of web developers with a high technical expertise to develop complex web based applications

Designer blue icon.

Designers

Our award-winning designers and developers work side-by-side to create superior UX/UI experiences for your web development project, using leading tools such as Webflow.

Project Manager blue icon.

Project Managers

Drawing on experience in industries galore, our Project Managers define project requirements and outline the scope of a future web app. After that, they provide a high-level project plan, give rough time estimates, and compile a team for your web project implementation.

Data Scientist blue icon

Data Scientists

By following a technology-agnostic process, our Data Scientists design Artificial Intelligence systems through incremental development, using a scrum-based methodology. The aim is to help companies like yours automate business, make better decisions, forecast future patterns or trends, and build competitive advantage.

SOUNDS LIKE YOUR DREAM TEAM?

WHY
IMAGINARY CLOUD

At Imaginary Cloud we provide a unique service tailored to the needs of companies that are focused on growth. Know more about why we are the right partner to fuel your growth.

Why
imaginary cloud

At Imaginary Cloud we provide a unique service tailored to the needs of companies that are focused on growth. Know more about why we are the right partner to fuel your growth.

how we
WORK

how weWORK

At Imaginary Cloud we provide you with flexible working models to work with our team, depending on your business requirements.

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Team Extension

We provide you with a development team or an individual fit to your needs, able to work independently, and/or fully integrated within your delivery team and processes.

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managed projects

We will develop the project in-house, following our battle-tested processes which ensure world-class quality and efficiency. This end-to-end solution is ideal for companies without internal technical teams.

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TEAM EXTENSION
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MANAGED PROJECT
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THE TECH STACK THAT HELPS
MAXIMIsE YOUR BUSINESS VALUE

design
Figma logo

figma

Photoshop logo

photoshop

Illustrator logo

illustrator

InDesign logo

indesign

mobile
React Native logo

react native

Flutter logo

flutter

front-end
React logo

react

Angular logo

angular

Vue logo

vue

Webflow logo

webflow

systems
aws logo

aws

Azure logo

azure

GCP logo

gcp

back-end
Node.Js logo

node.js

Python logo

python

Rails logo

rails

Django logo

django

.Net logo

.net

JAVA logo

java

ai/data science
Pytorch logo

pytorch

CML logo

cml

DVC logo

dvc

mlflow logo

mlflow

Amazon Sagemaker logo

amazon
sagemaker

Vertex.AI logo

vertex.ai

Azure AI logo

azure ai

the tech stack that helps maximize your business value

design
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front-end
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back-end
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mobile
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systems
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ai/data Science
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EVERYTHING YOU NEED TO KNOW ABOUT OUR WEB DEVELOPMENT SERVICE

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Browse the Frequently Asked Questions and get your answers. Or better yet – get in touch with our team and let’s talk!

get a quote
What is Web Development?
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What does a Web Developer do?
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What is a Web Application?
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What are examples of Web Applications?
What are examples of Web
Applications?
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What is the difference between a Website and a
Web App?
What is the difference between
a Website and a Web App?
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How long does it take to build a Website and a
Web App?
How long does it take to build
a Website and a Web App?
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How much does it cost to build a Website and a
Web App?
How much does it cost to build
a Website and a Web App?
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Do you redesign existing Websites?
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What programming languages do you use to develop
a Website?
What programming languages do
you use to develop a Website?
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Will my Website be mobile-friendly?
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How does our Agile Development Process work?
How does our Agile Development
Process work?
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What are the 5 steps of Web Development?
What are the 5 steps of Web
Development?
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Still have questions?

Our team of business developers and project managers can help you to clarify any questions you have related. Feel free to chat with us anytime.

Web development
resources

Web developmentresources

blog post

Web app development: the ultimate guide for 2023

Web Apps come in many forms, and they can help fulfill different needs of your business. This detailed guide will help you understand what a web app is, what types there are and how to build one.

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OTHER RELATED POSTS FROM OUR BLOG
Explain your project and book a meeting today.
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