AI-First Software Engineering

Smarter project delivery, faster launches, and more reliable software powered by AI.

Awards logos: Clutch, acquisition international and Great Places to Work
Awards logos: Clutch, acquisition international and Great Places to Work

trusted by:

Client Logo: NeomClient logo: RemaxEurofound Client LogoClient logo: ThermoFisherClient logo: EYNOKIAClient logo: SageBNP ParibasClient Logo: NeomClient logo: RemaxEurofound Client LogoClient logo: ThermoFisherClient logo: EYClient Logo: Nokia
Client logo: SageBNP Paribas Client LogoClient Logo: NeomClient logo: RemaxEurofound Client LogoClient logo: ThermoFisherClient logo: EYClient Logo: Nokia
Client logo: SageBNP Paribas Client Logo

trusted by:

Client Logo: NeomClient logo: RemaxEurofound Client LogoClient logo: ThermoFisherClient logo: EYClient Logo: Nokia
Client logo: SageBNP Paribas Client LogoClient Logo: NeomClient logo: RemaxEurofound Client LogoClient logo: ThermoFisherClient logo: EYClient Logo: Nokia
Client logo: SageBNP Paribas Client Logo

+20

Industry sectors

78

Customer NPS score

99%

Recommendation rate

+300

Projects delivered

Transforming how we deliver
digital solutions

At Imaginary Cloud, we believe great software is about what you build. But it’s also about how efficiently and reliably you bring it to life. That’s why we’ve embedded AI-driven support into every stage of our software development lifecycle.

By combining human expertise with the power of AI, we’re able to deliver better products in less time, helping you reduce costs, reach the market sooner, and gain a competitive advantage, all without compromising on quality.

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SOFTWARE AS A SERVICE (SAAS)
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API DEVELOPMENT
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CUSTOM SOFTWARE
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ENTERPRISE SOFTWARE
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CLOUD-BASED APP DEVELOPMENT
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MOBILE APPS
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SOFTWARE ARCHITECTURE
Imaginary Cloud illustration
SOFTWARE INTEGRATION
Imaginary Cloud illustration
devops
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platforms
Imaginary Cloud illustration
change management
Web application development service icon: desktop screen with cursor selecting a form.

SOFTWARE AS A SERVICE (SAAS)

API development icon with target and connected nodes, representing endpoints, integrations, and microservices.

API DEVELOPMENT

Custom software development icon with adjustable sliders for tailored features and configurations.

CUSTOM SOFTWARE

Enterprise software icon showing team collaboration around a central cog and workflow arrows.

ENTERPRISE SOFTWARE

Software as a Service (SaaS) icon: cogs on a monitor.

CLOUD-BASED APP DEVELOPMENT

Mobile app development service icon: hand holding a smartphone with an app grid overlay.

mobile apps

Flowchart icon highlighting focus on core features and streamlined functionality.

SOFTWARE ARCHITECTURE

Imaginary Cloud illustration

SOFTWARE INTEGRATION

Imaginary Cloud illustration

devops

Icon representing creative web design with layout, text, and image elements.

platforms

Imaginary Cloud illustration

change management

Why AI in
software delivery matters

Digital transformation is moving faster than ever, and businesses need partners who can keep pace. Traditional development methods can be slowed down by:

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Time-consuming discovery and scoping phases
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Manual, repetitive coding and testing
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Limited visibility into project risks
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Time-consuming design iterations

Our AI-supported approach tackles these challenges head-on, ensuring fewer delays, smarter decisions, and consistently high-quality results.

How we use
AI across the lifecycle

How we useAI across the lifecycle

Many talk about AI. We build with it. At every stage. We use it actively within our teams to accelerate and enhance every stage of your project.

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AI as a support tool for development

AI-powered assistants can help developers by suggesting code snippets, identifying potential errors, improving documentation, and generally making the coding process faster and smoother - all while developers remain actively involved in writing the code.

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AI as a code generator to be refined by the team

Some AI solutions can generate entire applications, producing a full codebase as output. Our developers then step in to finalise the application - fixing bugs, adding features that AI couldn’t handle, and polishing the final product to meet enterprise-grade quality standards.

Diagram showing AI supporting ideation, design, development, and QA phases.Vertical flow of AI applied to ideation, design, development, and QA.

our
AI POWERED SERVICES

Digital Transformation

A seamless transformation approach with a smooth transition to the digital realm.

Product Design Process

A collection of matured techniques to build meaningful and user-driven interfaces.

Minimum Viable Product

Identify the core functionalities of your business idea and build an MVP to validate it.

Web Development

Build user-centric websites, web solutions, and custom web applications and scale your online presence.

Mobile Development

Build a strong brand with mobile apps adjusted to your market needs and user experience.

UX/UI Design

Design your product from top to bottom and skyrocket its usability, efficiency, and users’ needs.

Quality Assurance

Ensure an error-free software development by focusing on prevention rather than just detection.

Digital Acceleration

Helping you swiftly embrace digital acceleration and achieve remarkable growth.

Code Audit

Our code review process ensures a fine-tuned product from its very core.

UX Audit

We conduct a UX Audit to identify issues and provide detailed recommendations to optimize it.

AI Readiness Strategy

We help your organisation prepare for AI adoption by assessing maturity, designing frameworks, and setting the right foundations - minimising risk and maximising impact.

Digital Transformation

A seamless transformation approach with a smooth transition to the digital realm.

Product Design Process

A collection of matured techniques to build meaningful and user-driven interfaces.

Minimum Viable Product

Identify the core functionalities of your business idea and build an MVP to validate it.

Web Development

Build user-centric websites, web solutions, and custom web applications and scale your online presence.

Mobile Development

Build a strong brand with mobile apps adjusted to your market needs and user experience.

UX/UI Design

Design your product from top to bottom and skyrocket its usability, efficiency, and users’ needs.

Quality Assurance

Ensure an error-free software development by focusing on prevention rather than just detection.

Digital Acceleration

Helping you swiftly embrace digital acceleration and achieve remarkable growth.

Code Audit

Our code review process ensures a fine-tuned product from its very core.

UX Audit

We conduct a UX Audit to identify issues and provide detailed recommendations to optimize it.

AI Readiness Strategy

We help your organisation prepare for AI adoption by assessing maturity, designing frameworks, and setting the right foundations - minimising risk and maximising impact.

AI Development

We deliver bespoke AI solutions, from custom models to workflow integrations and ML pipelines - driving innovation and optimising operations.

NEED A QUOTE FOR YOUR PROJECT?

Our team of business developers and project managers can help you to clarify any questions you have related. Feel free to chat with us anytime and get a quote for your project.

our aDp process

our
aDp process

Throughout the software lifecycle, we use the Agile Development Process - a set of principles and practices that emphasise cooperation, flexibility, and continuous development, allowing teams to deliver high-quality software in a timely and efficient manner.

The ADP ensures a well-organised approach to your digital product, enables you to reduce your time-to-market by up to 70%, and helps you manage your technical debt.

Agile Development Process
backlog
1. product backlog
2. sprint backlog
3. sprint backlog

The product backlog is a list of project goals and contains what is forecasted to be developed by the development team, and maintained by the Product Owner. It is a living document, updated continuously, prioritized, and ordered by business value. It may also have product improvements, bugs, technical questions, and so on. Its purpose is mainly to have everything that is needed to reach the project’s Product Vision.

In this stage, we also create a sprint backlog, which is a list of tasks that need to be completed during each sprint. We prioritize the user stories for each sprint and ensure that the team knows what they need to work on.

With the sprint backlog in place, the development process finally starts - sprint execution. Working through the sprint backlog, and delivering small usable pieces of software frequently allows for continuous feedback and refinement, ensuring that the product is always on the right track.

BOOTSTRAP
1. briefing
2. high-level architecture
3. CI/CD workflow
4. Feature 0

In this stage, we put in place a briefing that includes the information gathered during the workshop with the team and stakeholders. It presents the vision and goals of the project and clarifies all necessary business requirements. This is also where an FAQ session relative to the nature of the project takes place.

The high-level architecture involves the development of the technical design, with the ideal balance between complexity and reach, This is where we identify external dependencies from third-party providers, such as Stripe, Facebook, Amazon, and so on.

We then start the CI/CD workflow which is the setup of the issue management tool, code repositories, continuous integration system, and development & staging environments. It’s followed by the setup of the code repo and automated test framework, the staging environment and production servers, as well as the continuous integration ecosystem (i.e. servers, deploy hooks, etc)/continuous deployment.

Finally, in Feature 0 we deliver the first meaningful feature: a homepage, a login screen, part of the first dashboard… This step ensures that there is something demonstrable with the perception of value at the end of the Bootstrap Phase.

wave 0
1. data model
2. Poc, mtp or mvp
3. viability assessment

With the Data Model, we provide the first baseline of the product’s evolutive data model. It identifies the main data entities and relationships and baselines the data sources and data stores (i.e. relational databases, document data stores, etc.). This step also consists of iterating the product concept and designing the first version of the data model.

Here’s when we present the Proof Of Concept (PoC), Minimal Testable Product (MTP), or Minimal Viable Product (MVP), and we deliver and deploy the first version of the product - even if that version is the implementation of a concept. This helps mitigate technical risks and test the main business premises for developing a market-ready version through a viability assessment.

wave in
1. production increments
2. wave retrospective reviews

On the production increments step, we review technical and business risks and the impact of the PoC, MTP, or MVP on the initial premises or Wave 0. Here, we also identify reusable components from Wave 0 to Wave 1 (i.e. often PoCs are not reusable). This helps gather feedback about the first integrated model and assesses the product's viability before moving to Wave 1.

Finally, the wave retrospective reviews the product state, evaluates wave success against business goals, and identifies improvements. We then design goals for the next wave & prioritize features. Doing this allows the team to analyze the work that has been done in previous sprints and plan consciously what should be the next mountain to climb.

NEED A QUOTE FOR YOUR PROJECT?

Our business developers, project managers and software engineers can help you to clarify any questions you have related. Feel free to chat with us anytime and get a quote for your project.

benefits of
ai-first software engeneering

Partnering with Imaginary Cloud means gaining more than a skilled team. You gain a future-ready delivery partner that leverages the latest technology to your advantage:

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THE RIGHT TECH STACK FOR YOUR PROJECT

We’re fully invested in the growth of your business, using open-source and widely available technologies that offer up to 60% savings.

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95% PLANNING & ESTIMATION ACCURACY

Our Agile Development Process lets you plan and manage realistic schedules, saving you time, and development costs.

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QUICK RAMP-UP

Accelerate your time-to-market with a remarkable and responsive digital product, delivered 2x faster for immediate user testing.

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FOCUS ON YOUR GOALS

Our project managers & software engineering team will advise you the best framework suitable for your project, create a roadmap with prioritised features, and set deadlines.

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Faster time to market

AI cuts unnecessary delays across design, development, and testing.

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Higher quality outcomes

Automated checks and intelligent analysis reduce errors.

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Cost-effective delivery

Efficiency gains translate into tangible savings.

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Data-driven confidence

Every recommendation is backed by real-time insights, not guesswork.

WE ARE AN AWARD-WINNING COMPANY

Top software development company

TOP SOFTWARE DEVELOPMENT

Goodfirms

Top Software Developers London 2023 Badge

TOP SOFTWARE DEVELOPERS

Clutch, 2023

Techreviewer Top Software Developers 2023

TOP SOFTWARE DEVELOPERS

Acquisition Int., 2023

We are aglobal partner in over 80 countries

Bridging borders, serving clients in over 80 countries worldwide.

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united states

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europe

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middle east

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rest of the world

Don’t take our word for it, see what our clients say

Don’t take our word for it,
see what our clients say

Ecolibrium logo
5.0
Rating stars
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The team was very easy to work with and very communicative."
Priya Krishnan
Head of Strategic Initiatives, Ecolibrium
Eurofound logo
5.0
Rating stars
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They were very flexible and adapted to our means of communications."
Maria Josefa Perez Barral
IT Project Assistant, Eurofound
Confinze logo
5.0
Rating stars
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Their framework is super unique and something I haven't seen before."
Mathias Storm Mouritsen
Head of Product, Confinze ApS
Confinze logo
5.0
Rating stars
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The web developer delivered a really high quality video conferencing system within a very short period of time.”
Liam Hindson
Founder & Owner, TeachTutti Ltd
Confinze logo
5.0
Rating stars
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The people at Imaginary Cloud were both professional and organized."
Alex Algard
Fund Manager, Online Awareness Initiative
Confinze logo
5.0
Rating stars
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Imaginary Cloud is very committed to their work and timely delivery.”
Richard Surendrakumar
Head of Product, FarmLink Marketing Solutions
Confinze logo
5.0
Rating stars
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Imaginary Cloud is a very serious software agency with a positive attitude and good skill set."
Xavier Anguera
Co-Founder & CTO, ELSA, Corp.
Confinze logo
5.0
Rating stars
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This is the best work we’ve gotten from a provider so far, and we’ve worked with many over the years.”
João Santos
CEO & Founder, Learninghubz
Confinze logo
5.0
Rating stars
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They have a very good approach to the design of everything that is related with the graphical interface and the UX.”
Luís Pedro
CEO, Oligo Swiss Fund Services
Confinze logo
5.0
Rating stars
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Imaginary Cloud has a strong ability to solve problems, and they present a solution in a short timeframe."
Artur Carvalho
Owner & CEO, Topgim, Lda.
Confinze logo
5.0
Rating stars
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They’re equally as capable as some of the biggest development names out there.”
Chris Lamberton
Strategy Director, TrustPortal Solutions
Confinze logo
5.0
Rating stars
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The team, deliverables, and overall experience have all been fantastic— I couldn’t ask for anything more."
Miguel Costa Santos
CEO, Globsurveys
Confinze logo
5.0
Rating stars
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It's been a great addition to our store."
Ellie David
Manager, 1.00 Plus Super Store
Confinze logo
5.0
Rating stars
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I'm impressed with their very deep expertise, transparency, and very talented people."
Simone Rigoni
CEO, Tep Wireless
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PROJECTS
SUCCESSFULLY DELIVERED

Since 2010, we’ve delivered more than 300 web, software and mobile application services.

yourteam

your
team

With a recommendation rate of 99%, Imaginary Cloud has over 100 passionate, EU-based professionals that align your goals with the latest tech solutions.



Recognised for working with processes that guarantee a quality delivery, our web developers, designers, product managers and data scientists have the technical expertise, creativity, and vision to create beautiful, smart web and app software products.

Imaginary Cloud's Software Team
Software Developer blue icon.

DEVELOPERS

From React, Flask, Django to Node and Ruby on Rails developers, we have a great talent-pool of web developers with a high technical expertise to develop complex web based applications

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Designers

Our award-winning designers and developers work side-by-side to create superior UX/UI experiences for your web development project, using leading tools such as Webflow.

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Project Managers

Drawing on experience in industries galore, our Project Managers define the requirements and outline the scope of a future web app. After that, they provide a high-level project plan, give rough time estimates, and compile a team for implementation.

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Data Scientists

By following a technology-agnostic process, our Data Scientists design Artificial Intelligence systems through incremental development, using a scrum-based methodology. The aim is to help companies like yours automate business, make better decisions, forecast future patterns or trends, and build competitive advantage.

SOUNDS LIKE YOUR DREAM TEAM?

EVERYTHING YOU NEED
TO KNOW ABOUT OURAI-First Software Engineering

EVERYTHING YOU NEED
TO KNOW ABOUT OUR
AI-First Software Engineering

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Browse the Frequently Asked Questions and get your answers. Or better yet – get in touch with our team and let’s talk!

get a quote
What is AI-First Software
Engineering?
What is AI-First Software Engineering?
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How does AI improve software
development?
How does AI improve software development?
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Which parts of the development
lifecycle can AI support?
Which parts of the development lifecycle can AI support?
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Is AI replacing developers?
Is AI replacing developers?
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What are the benefits of using
AI in delivery?
What are the benefits of using AI in delivery?
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Do I need technical knowledge to
benefit from AI-supported delivery?
Do I need technical knowledge to benefit from AI-supported delivery?
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Still have questions?

Our team of business developers and project managers can help you to clarify any questions you have related. Feel free to chat with us anytime.

SOFTWARE DEVELOPMENTresources

SOFTWARE DEVELOPMENT
resources

blog post

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