Addressing your users’ needs with user-centric interfaces.
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Our expertise spans from AI-assisted website development to complex, AI-first web and mobile applications, enabling businesses to invest strategically in digital product design that drives growth and competitive advantage.
Our user experience (UX) design services provide the tools and resources to guide you through developing robust, web-based or cross-platform solutions - whether you are a start-up creating an MVP with AI integration, a scale-up improving product performance through predictive user insights, or an enterprise enhancing digital capabilities with AI-driven personalisation.
AI accelerates ideation, creates instant mock-ups, and predicts user interactions - helping us deliver exceptional UX/UI designs at pace.
Data-powered insights help create highly accurate user personas to guide design choices.
Multiple design iterations are generated instantly, speeding up A/B testing and feedback loops.
AI analytics provide evidence-based guidance, ensuring design choices meet user needs and business goals.
At Imaginary Cloud, we follow a user-centered, AI-enhanced approach to product design that blends innovation with practicality. We focus on understanding users’ goals, business requirements, and technical considerations to deliver high-impact, data-informed digital experiences.
To deliver on this philosophy, we have developed the Incremental Design Process (IDP) - a structured, collaborative framework that brings together product owners, designers, developers, and managers. The IDP is designed to prioritise exceptional UX and interaction design, integrate AI-assisted usability analysis, and ensure a careful balance between costs and benefits. This prevents unnecessary resource wastage and accelerates time-to-market.
The first step of the IPD is the Briefing and it involves presenting the project's vision and goals, clarifying business requirements, and identifying competitors and complementary products. We also explore high-level personas and ask relevant questions. This step leverages existing knowledge and ensures differentiation.
The Components Library is where we establish the visual style of the application. We define the color palette, fonts, input fields, buttons, and other elements. We then create reusable components for designing screens and features, ensuring consistency throughout the application. This living document maintains visual congruency and improves efficiency in the design process.
The Mockup deliverable focuses on creating basic visuals of the features or screens. This involves gathering requirements from key stakeholders and creating visual representations of the concepts. It also includes identifying any missing content such as icons, copy, videos, or images. The main goal of this step is to validate the concept and address the user flow and information architecture, without emphasizing visual aesthetics. This reduces implementation time by making smarter decisions, thus resulting in faster iterations.
For the GUI Design, we execute the final-looking screens by applying the established style to the mockups and incorporating the necessary content. This brings the visual design to life and ensures that the screens have a consistent and visually appealing appearance. By integrating the defined style and content, we create an engaging user interface that aligns with the overall design goals.
In the User Flow step, we map out the path that users should follow to use the feature effectively. This involves defining each action that should follow a click or interaction. By carefully planning the user flow, we ensure a clear understanding of the feature for both the design and development teams. This step helps establish a seamless and intuitive user experience by guiding users through the desired actions and interactions.
In the Product Backlog Update, design-related information is added to the user stories. This includes linking relevant design assets, providing clarifications, and specifying the behavior of specific components. By incorporating design details into the user stories, we ensure that all necessary information is easily accessible to the development team. This promotes better alignment between design and implementation, enhancing the overall fidelity of the product.
The Design Handover Session takes place just before the development sprint begins. It involves presenting the validated designs to the development team and ensuring that all details and components are well described and clear for everyone. This direct communication between designers and developers allows for a smooth transfer of design-related information. Additionally, the session provides an opportunity for the development team to provide feedback and address any concerns they may have regarding the designs. This collaborative step fosters effective teamwork and facilitates a successful transition from design to development.
NEED A QUOTE FOR YOUR PROJECT?
Our team of business developers and project managers can help you to clarify any questions you have related. Feel free to chat with us anytime and get a quote for your project.
Besides being a software & web application development company, we are also a digital incubator. As a Webflow-endorsed partner, we are constantly looking for fresh and intuitive ways to stimulate the metamorphosis of both new and existing digital projects. From technology to healthcare, finance to travel, we help clients for various industries grow their digital presence through Webflow.
Besides being a software & web application development company, we are also a digital incubator. As a Webflow-endorsed partner, we are constantly looking for fresh and intuitive ways to stimulate the metamorphosis of both new and existing digital projects. From technology to healthcare, finance to travel, we help clients for various industries grow their digital presence through Webflow.
We design your web product or app platform end-to-end, ensuring it maximises usability, efficiency, and success—while meeting market demands and addressing your users’ needs through AI-informed design decisions.
Know the detailed steps, needed resources, expected costs and delivery time to build a functional and valuable product.
Follow the necessary steps (from research and ideation to development and testing) to ensure a well-grounded and intuitive user experience.
Our Incremental Design Process (IDP) allows you to plan realistic schedules and avoid redesigning costs.
Grow revenue and business value with a well-thought-out user experience that increases conversions.
TOP WEBFLOW LONDON
Clutch, 2023
Top Web Design CompanIES
Designrush, 2022
BEST APP DESIGN
Designrush, 2021
Top Design Firms
Clutch, 2021
Bridging borders, serving clients in over 80 countries worldwide.
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With a recommendation rate of 99%, Imaginary Cloud has over 100 passionate, EU-based professionals that align your business goals with the latest tech solutions.
Recognised for working with processes that guarantee a high-quality delivery, our team of web developers, designers, project managers and data scientists have the technical expertise, creativity, and vision to create beautiful, smart web and app software products.
Designers
Our award-winning designers and developers work side-by-side to create superior UX/UI experiences for your web development project, using leading tools such as Webflow.
At Imaginary Cloud we provide a unique service tailored to the needs of companies that are focused on growth. Know more about why we are the right partner to fuel your growth.
At Imaginary Cloud we provide you with flexible working models to work with our team, depending on your business requirements.
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vue
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aws
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java
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Browse the Frequently Asked Questions and get your answers. Or better yet – get in touch with our team and let’s talk!
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Our team of business developers and project managers can help you to clarify any questions you have related. Feel free to chat with us anytime.
Whether you are an e-commerce brand, B2B company, or another type of business, your website is likely to be the first impression many potential customers get of your company.
