Addressing your users’ needs with user-centric interfaces.
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Our expertise covers an array of areas, from simpler projects such as website building to highly complex applications.
Our user experience design services provides you with the right tools and resources to guide you through the process that is developing a web-based solution, whether you are a startup looking to develop an MVP, a scale-up looking to improve your product, or an enterprise scaling your website or digital capabilities.
At Imaginary Cloud, we firmly believe in a user-centered approach to product design that combines innovation and practicality. We understand the significance of comprehending users’ goals, business requirements, and technical considerations in every project.
To fulfill this philosophy, we have developed the Incremental Design Process (IDP), a meticulously crafted and well-structured framework that brings together product owners, designers, developers, and managers. Our IDP is specifically designed to prioritize exceptional user experience (UX) and interaction design, while also ensuring a careful balance between costs and benefits.
By doing so, we aim to prevent unnecessary resource wastage and facilitate a prompt market launch for your product.
The first step of the IPD is the Briefing and it involves presenting the project's vision and goals, clarifying business requirements, and identifying competitors and complementary products. We also explore high-level personas and ask relevant questions. This step leverages existing knowledge and ensures differentiation.
The Components Library is where we establish the visual style of the application. We define the color palette, fonts, input fields, buttons, and other elements. We then create reusable components for designing screens and features, ensuring consistency throughout the application. This living document maintains visual congruency and improves efficiency in the design process.
The Mockup deliverable focuses on creating basic visuals of the features or screens. This involves gathering requirements from key stakeholders and creating visual representations of the concepts. It also includes identifying any missing content such as icons, copy, videos, or images. The main goal of this step is to validate the concept and address the user flow and information architecture, without emphasizing visual aesthetics. This reduces implementation time by making smarter decisions, thus resulting in faster iterations.
For the GUI Design, we execute the final-looking screens by applying the established style to the mockups and incorporating the necessary content. This brings the visual design to life and ensures that the screens have a consistent and visually appealing appearance. By integrating the defined style and content, we create an engaging user interface that aligns with the overall design goals.
In the User Flow step, we map out the path that users should follow to use the feature effectively. This involves defining each action that should follow a click or interaction. By carefully planning the user flow, we ensure a clear understanding of the feature for both the design and development teams. This step helps establish a seamless and intuitive user experience by guiding users through the desired actions and interactions.
In the Product Backlog Update, design-related information is added to the user stories. This includes linking relevant design assets, providing clarifications, and specifying the behavior of specific components. By incorporating design details into the user stories, we ensure that all necessary information is easily accessible to the development team. This promotes better alignment between design and implementation, enhancing the overall fidelity of the product.
The Design Handover Session takes place just before the development sprint begins. It involves presenting the validated designs to the development team and ensuring that all details and components are well described and clear for everyone. This direct communication between designers and developers allows for a smooth transfer of design-related information. Additionally, the session provides an opportunity for the development team to provide feedback and address any concerns they may have regarding the designs. This collaborative step fosters effective teamwork and facilitates a successful transition from design to development.
NEED A QUOTE FOR YOUR PROJECT?
Our team of business developers and project managers can help you to clarify any questions you have related. Feel free to chat with us anytime and get a quote for your project.
Besides being a software & web application development company, we are also a digital incubator. As a Webflow-endorsed partner, we are constantly looking for fresh and intuitive ways to stimulate the metamorphosis of both new and existing digital projects. From technology to healthcare, finance to travel, we help clients for various industries grow their digital presence through Webflow.
Besides being a software & web application development company, we are also a digital incubator. As a Webflow-endorsed partner, we are constantly looking for fresh and intuitive ways to stimulate the metamorphosis of both new and existing digital projects. From technology to healthcare, finance to travel, we help clients for various industries grow their digital presence through Webflow.
We design your web product or app platform from top to bottom and make sure it will skyrocket your product’s usability, efficiency, and success and, most importantly, addresses your users’ needs.
Know the detailed steps, needed resources, expected costs and delivery time to build a functional and valuable product.
Follow the necessary steps (from research and ideation to development and testing) to ensure a well-grounded and intuitive user experience.
Our Incremental Design Process (IDP) allows you to plan realistic schedules and avoid redesigning costs.
Grow revenue and business value with a well-thought-out user experience that increases conversions.
TOP WEBFLOW LONDON
Clutch, 2023
Top Web Design CompanIES
Designrush, 2022
BEST APP DESIGN
Designrush, 2021
Top Design Firms
Clutch, 2021
Bridging borders, serving clients in over 80 countries worldwide.
united states
europe
middle east
rest of the world
Since 2010, we’ve accerelated more than 300 web, software and mobile application services.
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From e-learning platforms to student management systems, empower your educational institutions to deliver seamless and immersive learning experiences and embrace the future of education.
EDUCATION
Whether it’s developing SaaS platforms or optimizing customer satisfaction, create tech solutions that not only set you apart but are also pivotal for your digital transformation journey.
TECHNOLOGY
Navigate the digital transformation journey with online booking platforms to travel itinerary apps. Enhance the traveler’s journey and elevate your services in the competitive travel landscape.
HOSPITALITY & LEISURE
With a recommendation rate of 99%, Imaginary Cloud has over 100 passionate, EU-based professionals that align your business goals with the latest tech solutions.
Recognised for working with processes that guarantee a high-quality delivery, our team of developers, designers, project managers and data scientists have the technical expertise, creativity, and vision to create beautiful, smart web and app software products.
We excel at what we do and we love every moment of it!
Designers
Our award-winning designers and developers work side-by-side to create superior UX/UI experiences for your web development project, using leading tools such as Webflow.
Imaginary Cloud focuses on crafting scalable technology. With our proprietary development processes, we ensure dependable, user-centric solutions that propel smooth digital transformation for both Enterprise and Scale-up companies.
At Imaginary Cloud we provide you with flexible working models to work with our team, depending on your business requirements.
figma
photoshop
illustrator
indesign
react native
flutter
react
angular
vue
webflow
aws
azure
gcp
node.js
python
rails
django
.net
java
pytorch
cml
dvc
mlflow
amazon
sagemaker
vertex.ai
azure ai
Browse the Frequently Asked Questions and get your answers. Or better yet – get in touch with our team and let’s talk!
get a quoteStill have questions?
Our team of business developers and project managers can help you to clarify any questions you have related. Feel free to chat with us anytime.
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