User interviews are qualitative research techniques used to gain insights into the perspectives, needs, and expectations of users. Researchers engage in one-on-one or group interviews with users to gather feedback, understand their experiences, and identify areas for improvement.
For instance, a product design team may conduct user interviews to better understand how people interact with a mobile app. Interviewees provide feedback on features, usability, and potential enhancements, helping the team refine the app's design.
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