Product-led growth is a business strategy that relies on the product itself to drive customer acquisition, retention, and expansion. It emphasizes creating a product that is easy to adopt, understand, and derive value from without requiring heavy sales or marketing efforts.
For example, many software-as-a-service (SaaS) companies adopt a product-led growth approach by offering free trials, self-serve sign-ups, and in-app tutorials. Users can experience the product's value quickly, which can lead to organic growth as they recommend the product to others.
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