A landing page is a specific web page designed with a single, focused objective, typically related to marketing or lead generation. Landing pages are used to capture visitor information, promote products or services, or encourage visitors to take a specific action, such as signing up for a newsletter, making a purchase, or filling out a contact form.
For instance, in an online advertising campaign, a landing page may be created to match the content of the ad and guide visitors to complete a desired action, such as making a purchase. Effective landing pages often have clear and compelling call-to-action (CTA) buttons, concise content, and a design that emphasizes the primary goal.
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