A buyer persona is a semi-fictional representation of an ideal customer or target audience. It helps businesses understand the characteristics, needs, preferences, and behaviors of their target customers, which can guide marketing and product development strategies.
Example: An e-commerce company may create different buyer personas based on demographic information, interests, shopping habits, and motivations of their target customers, such as "Busy Professionals," "Tech Enthusiasts," or "Budget Shoppers." This helps them tailor their marketing messages and product offerings to each persona.
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