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List of the Top 10 Software Development Companies of 2025

Alexandra Mendes

November 04, 2024

Min Read
List of the Top 10 Software Development Companies of 2025
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1. Imaginary Cloud

Imaginary Cloud logo

 
Best suitable for: Scale-ups, Enterprises

Brief description: Imaginary Cloud designs scalable technology, and their proprietary development processes guarantee reliable, user-centred solutions that drive seamless digital transformation for Enterprise and Scale-up companies.

They are passionate about helping organisations scale, having worked with a wide range of customers. They have received numerous honours over the previous 13 years, including Top 100 Fastest Growing Companies, Top 1000 Global Companies in 2020 & 2021, UK Top B2B Company in 2021 & 2022, and Europe Best Workplace® 2022.

Services: Product ideation: Digital Transformation, Digital Acceleration, Scoping sessions, Product Development Process, MVP. Product development: Web & Mobile development, Artificial Intelligence, UX/UI Design. Product improvement: Code Audit, UX Audit.

Technologies: React, Next.JS, Angular, Due, Webflow, Ruby on Rails, Node, Python, Rails, Django, React Native, Flutter, AWS, Azure, Google Cloud

Key clients: Nokia, Sage, Ernst & Young, BNP Paribas, TravelWiFi, JingaLife, Elsa, Trust Portal, Remax, Environment Intelect

Reviews: 5.0 stars on Clutch from 31 reviews

Feedback: "They always deliver on time and are very responsive to changes in scope"; "The team delivered on time and within budget, ultimately helping accelerate the overall process. Moreover, their team members were outstanding"; "We've worked with several developers, but Imaginary Cloud is the only partner that does what they say they'll do."

Methodology: Agile

Location: London, United Kingdom

Company size: 50 - 249

Founded in: 2010

Price range: $50 - $99 / hr

Culture and values: Highly process-oriented, technical excellence, work with the 1% best-in-class Europe-based developers with years of experience across different industries; digital acceleration with a lean mindset; full transparency: they provide transparent and clear communication, project management, and budgeting; they take strong ownership of the projects they work on, meaning you can expect a business partner ready to help you every step of the way.

2. Inventive Works

Inventive Works logo - software development company

 
Brief description: The company prioritises task completion as efficiently and effectively as possible. They help businesses with many activities, including designing a new prototype, app, or system, modernising an existing system to remain competitive, and administrating a half-finished software that a previous vendor should have paid more attention to.

Services: Software design & architecture, Product design & development, Software engineering, Cloud migration services, Legacy modernisation services, Mobile and web app development.

Key clients: Texas A&M, Service Group, iAS, Prograde Digital, Texas A&M, PetroLegacy Energy, Spitzer Industries, HC Info, The Australian Shepherd Club of America, American Campus Communities

Reviews: 4.9 stars on Clutch from 22 reviews

Feedback: "They respected my time and allowed me to have more focus on the more important aspects of my business", "Inventive Works’ team is composed of self-starting problem solvers", "We were most impressed with Inventive Work’s utmost understanding of our needs."

Location: Austin, TX, USA.

Company size: 10 - 49

Founded in: 2016

Price range: $100 - $149 / hr

3. Emergent Software

Emergent Software logo - software development company

 
Brief description: Emergent Software provides full-stack technology solutions focusing on the Microsoft ecosystem. Custom software, data engineering, and cloud transformation help companies modernise corporate operations. Their goal is to become a long-term technology partner for their clients by providing quality personalised solutions that match their business plan. Emergent Software provides ongoing support and managed service options.

Services: Custom software development, Website development services, Database & Analytics services, Azure Cloud services, SharePoint consulting services, Staffing services.

Technologies: Javascript 5, HTML 5, CSS 3, React, Blazor, Bootstrap, Angular, Vue.js, Query, Azure, Cloudflare, Sitecore, Umbraco, WordPress, Xamarin, React Native, iOS, Android, Microsoft SQL Server, Power BI, Snowflake.

Key clients: The Tile Shop, State of Minnesota, The Raymond Corporation, Legrand, WSB, Toro, City of Minneapolis, Kalahari Resorts, Rice Lake Weighing Systems, Absolute Resolutions Corp, Red Wing Shoes

Reviews: 4.9 stars on Clutch from 30 reviews

Feedback: “Everything they’ve provided has been customized to fit our needs, so everything’s exactly where we want to be”, “The team is very consistent in quality and responsiveness”, "They set up for success and don’t take shortcuts to achieve their goals.”

Location: Saint Paul, Minnesota, USA.

Company size: 50 - 249

Founded in: 2015

Price range: $150 - $199 / hr

4. Origami Studios

Origami Studios logo - software development company

 
Brief description: Origami Studios is known for its unique approach to software and application development services and its commitment to providing cutting-edge solutions. They develop applications that assist you in scaling your business, gaining traction, and becoming an industry leader.

Services: Custom Software Development: Web applications & back-end development, SaaS application development, and any custom application development for various business models. App Development Services: Android app development, iOS app development, Cross-platform & hybrid app development. IT Staff Augmentation.

Technologies: Swift, Objective-C, appcelerator, Xamarin, React Native, Android NDK, Java, AngularJS, Ionic, Google VR, unity, Oculus, Vive, Azure, Amazon Web Services, Google Cloud Platform, IBM Bluemix, DigitalOcean, Firebase, Parse, Node, Python, Ae Adobe After Effects, axure, Adobe Illustrator, invisIon, Adobe Photoshop, Sketch, Zeplin, DynamoDB, MariaDB MySQL, mongo DB, Firebase, MySQL

Key clients: Nestle, Johnson & Johnson, Experian Hitwise, Shell, Asian Development Bank, Dubai Smart Government, TUV Austria.

Reviews: 5.0 stars on Clutch from 43 reviews

Feedback: "The team at Origami Studios was highly professional and always delivered on time”, "Everyone's input was extremely valuable and helped keep me on task”, "The team completed everything on time and communicated effectively."

Location: Parsippany-Troy Hills, New Jersey, USA. Development team: Pakistan

Company size: 10 - 49

Founded in: 2013

Price range: $25 - $49 / hr

5. One Beyond

One Beyond logo

 
Brief description: One Beyond, a multi-award-winning bespoke software development studio, has created creative, cost-effective, and intuitive internet, desktop, and mobile apps for businesses, non-profits, government agencies, and funded startups since 1994.

One Beyond's highly competitive services are leveraged through an ideal blend of worldwide delivery centres, either UK-based or nearshore, all operating under best practice methodology and with a partnership approach to producing consistent and high-quality goods and services.

Services: Web application development, Bespoke CRM & ERP systems, Customer portal software, Application migration to Cloud, Legacy software modernisation, Team augmentation, Application support & software maintenance, Application security testing services, Hosting, Software project rescue.

Technologies: C#, Objective-C, Javascript, Java, Typescript, Swift, Kotlin, SQL server / Azure SQL, MongoDB, Power BI, MYSQL, POSTGRE, Elasticsearch, SSRS, MariaDB, Azure Blob Storage, Dynamo DB, Azure, Amazon S3, Google Big Data, RabbitMO, Azure BUS, Docker, Google Cloud Storage, mparticle, AWS Kubernetes, Firebase, Nomad, AWS Lambda, Terraform, Kafka.

Key clients: Smith & Nephew, GAIL's Bakery, Costa Express, Pearson

Reviews: 4.8 stars on Clutch from 55 reviews

Feedback: "There has been no fluff to it. One Beyond is open and straightforward about what we need and what they can do for us", "They were transparent and available to answer any questions when needed", "They make sure that they stand behind every piece of code they ship out."

Location: London, United Kingdom

Company size: 250 - 999

Founded in: 1994

Price range: $50 - $99 / hr

6. Accelerance

Accelerance logo

 
Brief description: Accelerance is the worldwide software outsourcing leader for technology leaders seeking top-tier software development resources and professional consultancy.  They evaluate and certify the top 1% of companies, providing access to thousands of top developers and technical resources in 40+ countries.

Their experts assist with software outsourcing planning, selection, and management. They reduce outsourcing risk and cost, speeding corporate results. Their consulting approach distinguishes them from transactional brokerage or DIY outsourcing, which can be hit-or-miss.

Services: Web Development, IoT, Mobile Applications, Data Science & Architecture, UI/UX Design, MVP Development, Software QA & Testing, Database Development, Maintenance & Support, Code Quality, AI and ML, Application Performance.

Technologies: AWS, Salesforce, Microsoft, Alfresco, Android, Angular, Apex, Azure, Blockchain, Bootstrap, C+, C#, CSS 3, HTML 5, Docker, Drupal, Go, Hadoop, lonic, iOS, Java, Javascript, Joomla, jQuery, Kotlin, Kubernetes, Laravel, Magento, Mongo, MySQL, Node.js, Oracle, PHP, PostgreSQL, Python, React, Ruby on Rails, SQL, Swift, Visual Studio, Wordpress.

Key clients: Acrowire, Find.com, MediaPro, AdRoll, RateMyAgent, Sharpslide, MuleSoft, Kyani, GSL Solutions, Bullhorn, Epiq

Reviews: 5.0 stars on Clutch from 27 reviews

Feedback: “Accelerance helped us find the right team, and they knew how to navigate those waters successfully”, "All communication has been quick and earnest on their side, and any potential issues were tackled promptly,” "All communication has been timely with Accelerance."

Location: Redwood City, CA, USA. Development team: Latin America, South & Southeast Asia, Central & Eastern Europe.

Company size: 10 - 49

Founded in: 2001

Price range: $50 - $99 / hr

7. GoodCore Software

GoodCore Software logo

 
Brief description: GoodCore creates software for new and established enterprises. Their dynamic workforce provides excellent value. Custom operating software, feature-rich apps, and other services are available.

They provide a collaborative, fixed-cost, time-bound exploration phase to help you refine your design and technological requirements.

Services: MVP development, Bespoke business applications, Mobile app development, Web applications, Dedicated development team, Testing & Quality assurance, UI/UX design.

Technologies: Node.js, PHP, NET, Java, React, Vue.js, Angular, Microsoft Azure, Google Cloud Platform.

Key clients: Printed Music Licensing, Weight Loss Resources, GC Business Finance, XTracked Deliveries, One Golf Network, Harding Display, SWIFT, Winchester University, OKAY.com, Cardinal Management, Securities Commission, Psychological Services Bureau, Echovision, EZX

Reviews: 5.0 stars on Clutch from 26 reviews

Feedback: “GoodCore Software was great at grasping the concept of what we wanted to achieve”, “We think of them as a part of our team”, “GoodCore’s organization, methodology, and transparency distinguish them from other providers.”

Location: Croydon, United Kingdom. Development team: Pakistan.

Company size: 50 - 249

Founded in: 2005

Price range: $25 - $49 / hr

8. Light IT Global

Light IT Global logo

 
Brief description: Light IT develops cutting-edge web and mobile software for startups and corporations. They provide more than simply software development; they go deep into requirements to recommend changes, organise their workflow to cut costs, and never miss deadlines.

They have provided 500+ custom solutions for firms from Europe, the United States, Canada, Japan, China, and many more for over 17 years.

Services: Custom Software Development, Business Digital Transformation, IT Consulting, Web, Mobile, SaaS Development, Cloud Solutions, Artificial Intelligence, Machine Learning, Deep Learning, Business Intelligence, Big Data (Data Mining & Processing), QA and DevOps services, Blockchain

Key clients: Gaming Engage, CarLend Deals, Tapway

Reviews: 4.9 stars on Clutch from 37 reviews

Feedback: “They went above and beyond the requirements to deliver the best possible work, which was nice”, "They had excellent developers who really cared about the project”, ''Nothing could stop them from delivering their work.”

Location: Kyiv, Ukraine

Company size: 50 - 249

Founded in: 2006

Price range: $25 - $49 / hr

9. Rootstrap

Rootstrap logo

 
Brief description: Brief description: At Rootstrap, they help companies scale people, processes, and products through outcome-driven development. They repeatedly design software solutions, not attractive interfaces. The result? Achieving business goals and ROI.

They have talented US, Uruguay, and Argentina developers who can build an app from zero or help with internal projects.

Services: Web development, mobile development, staff augmentation, and emerging tech like AR/VR, artificial intelligence, blockchain and cryptocurrency, chatbots, and ML/deep learning.

Technologies: Ruby On Rails, Django, NodeJs, NestJS, Python, Flask, ExpressJs, Java, Kotlin, Swift, VueJs, Javascript, NextJS, TypeScript, Illustrator, Photoshop, Figma, Neo4j, MongoDB, Cassandra, SQL Server, MySQL, PostgreSQL, JMeter, PyTest, Mocha, RSpec, Redis, Kubernetes, Docker, Jenkins, Ansible, Terraform, CircleCI, GCP, Azure, AWS.

Key clients: MasterClass, Google, Salesforce, Universal Music Group, FanBread, Cash Money Records, Spotify, Snoop Dogg, CES, Disney, Tony Robbins, Microsoft, Epson, Loftey, Ericsson, Die Antwoord, Live Nation, TikTok, adidas.

Reviews: 4.8 stars on Clutch from 39 reviews

Feedback: “They’ve done their best to build the best product possible within our budget”, “Rootstrap was very responsive, and we had very open lines of communication”, “Rootstrap went beyond our expectations and was very competitive.”

Location: West Hollywood, CA, USA. Development team: Latin America

Company size: 50 - 249

Founded in: 2011

Price range: $50 - $99 / hr

10. Osedea

Osedea logo

 
Brief description: Osedea, a sought-after software development business, combines inventiveness, technical skill, and heart to help you build your company's future. Teamwork with you creates their solutions.

They listen, dig deep into your business, and provide the perfect creative answer. They'll simplify your digital transformation with web, mobile, or custom software.

Services: Business analysis, UX audit, Usability testing, Prototyping, Visual identity, Design system, Discovery workshops, Web application development, Mobile application development, Cloud-native development, Software architecture, Technical audit, Low-Code / No-Code, Quality Assurance, Innovation with robots, Artificial intelligence & machine learning, Extended reality, Devtools.

Key clients: Société de transport de Montréal (STM), Kruger Digital Twin, Solvay, A7 Integration, Protégez-Vous!, Le Décodeur, TVA Sports, Montréal Museum of Fine Arts, Moozoom, Montréal Museum of Fine Arts, Moozoom, Previz, PSA Group.

Reviews: 4.8 stars on Clutch from 21 reviews

Feedback: "They accommodated our requests as the project went into the plan”, “Osedea has done everything we needed, and they’ve done it exceptionally well. We’re happy with them”, and “The team was hands-on and cared about our project.”

Location: Montreal, Canada.

Company size: 50 - 249

Founded in: 2011

Price range: $100 - $149 / hr

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Imaginary Cloud logo

Checklist for Choosing a Software Development Company

Choosing a development partner becomes vital in an industry where 90% of startups fail, mainly due to poor software development. This checklist provides key factors to consider, ensuring you choose a company that aligns with your project's needs and goals.

Checklist to Choose a Software Development Company

Factors to Consider When Selecting a Software Development Company

Software development uses programming languages and tools to design, build, test, and manage software applications or systems to satisfy user or corporate needs. It involves both technical and creative aspects to build reliable, scalable, and user-friendly software products.

Let's give you an overview of what makes a good software development company and some tips for choosing one that fits your needs.

Expertise in the latest technologies and methodologies

The first thing to look for in a software development company is expertise in the latest technologies and methods. A good software development company should be able to work with you to develop your product using the latest trends in software development, including mobile apps, websites and applications.

Second, you should consider their familiarity with popular methodologies such as Agile—the most frequently used software development methodology in 2022—or Waterfall, commonly used when developing web-based products like websites or apps.

Experience working with similar companies or industries

Ensuring that the software development company has experience working with similar companies or industries is important. If you are working in an industry that requires a lot of knowledge and expertise, it would be best to work with a company that understands your needs and requirements.

You should also check whether they can handle complex and simple projects. A good software development company should handle both types of tasks efficiently and effectively without compromising on quality or the time frame for the delivery of products/services.

A proven track record of delivering high-quality solutions on time and within budget

When choosing a software development company, looking at their past work is important. You want to make sure that they have experience with successful projects and can deliver high-quality solutions on time and within budget.

An excellent way to gauge this is by looking at the customer reviews for their past work. If you see any negative reviews from customers unhappy with the result, it might be worth considering another company instead.

The cost of development

The development cost is one of the most significant elements to consider when choosing a web application development firm. This cost can vary depending on development duration, team size, and selected technology stack.

Another thing to consider is tech debt, resulting from taking shortcuts or using rushed solutions throughout development. Due to tech debt, web app updates and maintenance can become more expensive and time-consuming.

Selecting a company that emphasises clean code and efficient development practices is critical to avoid tech debt and streamline development. Proper tech debt management is vital when choosing a web application development company.


The 4 types of technical debt you should consider when starting your web development project

Years spent on the market

When choosing a software development company, there are two crucial aspects to consider the company's level of experience and how long it has been in business.

Established companies have a proven track record of providing outcomes, even though their procedures may be more time-consuming due to their significant industry knowledge.

On the other hand, emerging businesses might have more ground-breaking ideas and quicker development cycles. Still, evaluating their degree of experience before making any commitments to work with them is critical.

Excellent communication skills

Communication is the key to any successful relationship. When communication is not so great, it can be the primary cause of project failure, and it's no different when you're looking for a software development company. You want to find one with excellent communication skills so they can listen, understand your needs, and communicate clearly and timely with their customers.

They should also have patience and understanding when dealing with clients who may not always know exactly what they want or need regarding their products or services.

A good software development company will also be willing to meet with you in person or over video chat if it's more convenient for you. This will allow them to get a feel for your business environment so they can better understand how their product would fit into it--and whether or not any other features need adding before launch day!

The size of the team

When selecting a company to build your website, consider how many people are on their team. A larger squad will cost more than a smaller team.

However, just because a company has more employees does not imply they will complete your website faster. Small, agile teams can achieve higher levels of productivity and innovation than larger, more bureaucratic teams since they might sometimes operate faster since they know how to get things done quickly and have fewer restrictions to obey.

Selecting a company similar in size to yours is a good option. They will treat you as a valued customer in this manner. If the company is smaller, you can get adequate attention. And if they are too tiny, they may need more experience to work on a large project.

Focus on User Experience and Design

A focus on user experience and design is necessary. A good software development company will have an understanding of user experience, knowledge of good design principles and attention to detail.

The best companies can create intuitive interfaces that are easy for users to navigate and understand. They also know how to make the most out of each screen so as not to overwhelm users with too much information at once or make them feel like they're being led by the hand through each step in a process (an example would be when you're trying to book a flight online).

And investing in user experience can increase conversion rates.

A commitment to ongoing maintenance and support

One of the most important factors to consider when choosing a software development company is its commitment to ongoing maintenance and support. A good developer will be willing to provide updates as your business grows, which means they'll be there for you in the long run.

They should also understand your needs and goals, so they can help you create a product that meets those expectations.

If possible, they must be available for future updates and additions to your product, ensuring it continues working well over time!

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Benefits of Partnering with a Software Development Company

In an era where technology drives business growth, partnering with a software development company offers significant advantages. As the demand for specialized software solutions increases, these partnerships become vital for operational efficiency and competitive edge.

1. Access to Specialized Expertise:

A primary benefit is the expertise in diverse technologies and industries. This proficiency allows for innovative, tailor-made solutions that align perfectly with your business requirements.

2. Enhanced Efficiency and Agility:

Such partnerships lead to increased efficiency. Companies can rapidly develop and deploy software, adapting swiftly to market changes and customer demands.

3. Cost-Effectiveness:

Outsourcing is often more economical than maintaining
an in-house team, especially for specialized or intermittent projects. It reduces overhead costs and allows for flexible allocation of resources.

4. Focus on Core Business Functions:

Partnering with a software development company frees up your internal resources, allowing you to focus on core business functions while experts handle the technical aspects.

5. Risk Mitigation:

These companies are experienced in managing project risks, ensuring timely delivery and adherence to quality standards, which reduces the likelihood of project failures.

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How this ranking was created?

The list of best software development companies follows these rules:

  • They are ranked in the top rankings for software developer companies in the United States and the United Kingdom on Clutch.
  • They have at least 20 customer reviews.
  • Have a total Clutch rating of at least 4.8.
  • Have been in the market for at least 5 years and have extensive software development experience supported by a solid and trustworthy portfolio.
  • Employ a team that is knowledgeable and skilled in developing scalable digital solutions.

Clutch was selected for the list since it is a company that helps organisations identify the most qualified providers for their needs through research and feedback. They provide verified client evaluations and ratings, as well as in-depth research and analysis on organisations in a variety of industries, including web app development, marketing, design, and more.

Clutch's mission is to help organisations choose service providers based on accurate information and enable them to showcase their abilities and gain recognition for their work.

There is no sponsorship in this case.

Your Next Move of Choosing a Software Development Company

As you stand at the crossroads of selecting a software development company, remember that this choice will significantly shape the future of your project. This decision impacts the immediate development of your project and its long-term success and adaptability in a competitive market.

  • Assess Company Culture and Values: Ensure their work culture and values align with your organisation.
  • Check for Technical Adaptability: The company should be adaptable to new technologies and trends.
  • Evaluate Their Problem-Solving Approach: Understand how they approach complex problems and challenges.
  • Look for Custom Solution Capabilities: They should offer customised solutions rather than one-size-fits-all approaches.
  • Consider the Company's Size: Depending on your project size, decide if a smaller boutique firm or a larger enterprise is more suitable.
  • Review Post-Deployment Support: Check their commitment to post-launch support and maintenance.
  • Ask About Intellectual Property Rights: Clarify the software ownership and code after project completion.
  • Inquire About Their Testing and QA Processes: Quality Assurance is crucial for reliable software.
  • Check References and Past Collaborations: Seek feedback from their previous clients.
  • Discuss the Project Management Tools and Methodologies Used: This ensures project transparency and efficient workflow.
  • Negotiate the Contract Terms Clearly: Understand all terms and conditions before signing a contract.
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Final Thoughts

Selecting the right software development company is essential for the success of your project. With so many options available in the market, you must research and carefully evaluate each company based on its experience, expertise, track record, communication, and other factors.

Considering the factors we highlighted, you can find a reliable and innovative software development partner to bring your ideas to life, help you achieve your goals, and stay ahead of the competition in today's fast-evolving technological landscape.

Ready to turn your vision into reality with the right software development partner? Contact Imaginary Cloud today to discuss your project needs and take the first step towards innovative and successful software solutions!

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FAQ

What Is a Software Development Company?
A software development company specialises in designing, creating, deploying, and maintaining software applications. They turn your ideas into functional solutions, which can include anything from mobile apps and web platforms to complex enterprise software. These companies employ skilled programmers, designers, analysts, and project managers to ensure the software meets your needs and runs smoothly.

What Are the Different Types of Software Development Methodologies?
There are several popular software development methodologies, each with its strengths and weaknesses. Here are a few of the most common:

  • Waterfall:  A traditional, structured approach where requirements are defined upfront and development progresses in stages (design, development, testing, deployment). Good for well-defined projects with limited changes.
  • Agile:  Focuses on iterative development and continuous improvement. Smaller features are built and tested in short cycles, allowing flexibility and adaptation to changing needs.
  • DevOps: It combines software development (Dev) and IT operations (Ops) to ensure continuous delivery and faster release cycles. It emphasises collaboration and automation between teams.

How Much Time Does It Take to Build a Software?
The time it takes to build software varies greatly depending on several factors:

  • Complexity:  Simpler apps take less time than complex enterprise software.
  • Features:  The number and complexity of features directly impact development time.
  • Development Methodology:  Agile approaches are generally faster due to iterative development.
  • Team Size and Experience:  A larger, experienced team can develop software quickly.

How to Choose the Right Software Development Company for Your Business?
Choosing the right development company requires careful consideration. Here are some key steps:

  • Identify your needs:  Clearly define your project goals, target audience, and desired functionalities.
  • Research and compare companies: Look for experience in your industry, development methodology fit, and client reviews.
  • Request quotes and proposals: Clearly understand their development process, pricing structure, and timeline.
  • Evaluate communication style: Ensure clear communication and a good working relationship is possible.

What Questions Should You Ask the Software Development Company Before Signing the Contract?
Before signing, have a clear understanding of the project scope and terms. Here are some essential questions:

  • Experience:  Can you share past projects similar to mine?
  • Methodology:  Which development methodology do you use, and why is it suitable for my project?
  • Team:  Who will be working on my project, and what are their qualifications?
  • Communication:  How will we communicate throughout the development process?
  • Timeline:  What is the estimated timeline for completion?
  • Cost:  What is the total project cost, and what does it include?
  • Intellectual Property (IP):  Who owns the rights to the developed software?
  • Change Orders:  How are changes to the project scope handled and priced?
  • Warranties and Guarantees:  What warranties or guarantees do you offer on your work?

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Alexandra Mendes
Alexandra Mendes

Content writer with a big curiosity about the impact of technology on society. Always surrounded by books and music.

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