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Awards won by Imaginary Cloud
Awards won by Imaginary Cloud
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Product led growth

Product-led growth is a business strategy that relies on the product itself to drive customer acquisition, retention, and expansion. It emphasizes creating a product that is easy to adopt, understand, and derive value from without requiring heavy sales or marketing efforts.

For example, many software-as-a-service (SaaS) companies adopt a product-led growth approach by offering free trials, self-serve sign-ups, and in-app tutorials. Users can experience the product's value quickly, which can lead to organic growth as they recommend the product to others.

Go to blue arrow
back to glossary

Product led growth

Product-led growth is a business strategy that relies on the product itself to drive customer acquisition, retention, and expansion. It emphasizes creating a product that is easy to adopt, understand, and derive value from without requiring heavy sales or marketing efforts.

For example, many software-as-a-service (SaaS) companies adopt a product-led growth approach by offering free trials, self-serve sign-ups, and in-app tutorials. Users can experience the product's value quickly, which can lead to organic growth as they recommend the product to others.

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