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Awards won by Imaginary Cloud
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Predictive analytics

Predictive analytics is the practice of using data analysis and statistical algorithms to make predictions about future events or outcomes. It involves examining historical data to identify patterns and trends that can be used to forecast future results.

For instance, businesses use predictive analytics to anticipate customer behavior, such as predicting which products a customer is likely to purchase next. This information can inform marketing strategies and inventory management.

Go to blue arrow
back to glossary

Predictive analytics

Predictive analytics is the practice of using data analysis and statistical algorithms to make predictions about future events or outcomes. It involves examining historical data to identify patterns and trends that can be used to forecast future results.

For instance, businesses use predictive analytics to anticipate customer behavior, such as predicting which products a customer is likely to purchase next. This information can inform marketing strategies and inventory management.

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