Digital acceleration, or digital transformation, refers to the strategic use of digital technologies and practices to streamline operations, enhance customer experiences, and adapt to the digital age. It involves the integration of digital tools, data-driven decision-making, and automation into various aspects of a business.
For example, a retail company might embark on digital acceleration by implementing e-commerce solutions, optimizing its online presence, and leveraging data analytics to personalize customer interactions and improve supply chain efficiency.
What does digital acceleration mean for businesses?
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