Expand your product design knowledge and complement your hands-on experience with the ultimate product design books to read right now.... Read more
What augmented analytics means to UX/UI design
Much has been said about augmented analytics, but very little has been written about how it impacts user experience design.... Read more
Focus groups: do they really matter for product design?
Focus groups are one of the most low-budget and less time-consuming user research techniques. But is it an adequate tool?... Read more
Google Design Sprint review
As a product manager, you've probably raised the question at some point: how does Google Design Sprint suit my needs? Here you'll find it reviewed.... Read more
Personas and Jobs-to-be-Done: which is better?
Which is the best methodology? Should you use Personas or Jobs-to-be-Done? A comparison of both methods aiming to explore an option in-between.... Read more